Following my car accident this week and totaling my 2019 Ford Fusion Titanium Hybrid, I am now in the market to replace my car… with another Ford Fusion Titanium Hybrid. I am stuck on this trim level because of the inflatable rear seatbelts that Ford has done away with even as an option for 2020!
I have no doubt Ford thinks this feature doesn’t sell, and they are right because it’s not marketed very well for consumers to even know about it! To me, it matters because of my full-on collision, and I am a mom to two boys. I need to know my boys will be safe driving with me.
Too often, companies like Ford focus so much on their competitors instead of being obsessed with their own customers. Can you imagine the results Marketing could drive for Ford if they left the comfort of the headquarters in Dearborn, MI, to hit the road and spend time in service departments and dealerships to understand what really matters to their customers? They can then start tailoring marketing to play up what really matters in the car buying process. The Ford Fusion has countless features that make it stand out in the midsize car category that people don’t even know about because of how the vehicle is marketed (or not). And try finding one article or blog that discusses this vehicle’s five-star front crash rating. I can tell you first hand this car is safe; I walked away from a full-on collision unscathed, just a couple of burn marks from the airbags deploying.